Well, should you or not? That was the question in a recent marketing discussion forum online.
“Is sending a message to prospects or customers to wish them a Happy 4th of July a good thing to do for your business, or is it something that isn’t necessary? Do you think people frown upon businesses who do not send out warm messages such as these throughout the year?”
Further questions arose:
- Is it worth it?
- Is it a waste of time?
- Will the message do nothing but junk up one’s inbox?
And, here’s what I answered:
“Well, I’ll be the dissenting voice. 
I send out holiday e-cards that I design using my ESP (email service provider). I only send them to the people on my e-newsletter list, many of whom are not clients. I also include a Canada Day message for the Canadians on the list.
I believe that a professionally designed email, that conveys warmth and sincerity, will be welcomed. And what’s the worst that can happen? Some won’t open it. My objective is to build relationships and I can’t do that unless I communicate with my market segments.”
In the past, many recipients have replied with their own personal messages. It’s been a nice way of connecting with people, especially those who are distant, have moved away, or you haven’t seen in a while.
What are YOUR thoughts? Do you send July holiday emails? If not, why not? What’s been your experience?
